To further strengthen the strategic alliance with long-term Dutch partner Global Paint, the TAIHO team embarked on a five day business trip from May 17 to 21. During the meetings, the two parties officially signed the 2025-2026 brand licensing cooperation plan and held a grand signing and ribbon-cutting ceremony, marking a new chapter in their future collaboration.
此次签约仪式别具创意与情感意义，高乐伯总裁Kees特别邀请当地知名画家以“G”与“T”两个字母为主题，分别代表Global Paint与Taiho Paint，创作一幅融合东西方艺术语汇的油画作品。签约当日，双方代表共同剪下画作中央，各自保留一半，象征两家企业跨越地域、文化的深度连结。
The signing ceremony was uniquely creative and emotionally significant. Global Paint President Kees specially invited a renowned local artist to create an oil painting featuring the letters "G" and "T," representing Global Paint and Taiho Paint, respectively. The artwork blended Eastern and Western artistic e-xpressions. On the day of the signing, representatives from both sides jointly cut the painting in half, each retaining one portion as a symbol of the profound connection between the two companies, transcending geography and culture.
The "G" section was returned by Taiho to its headquarters in Dongguan, China, for preservation, while the "T" section will be permanently exhibited at Global Paint's headquarters in the Netherlands.
At the ceremony, Global Paint President Kees remarked: "This painting not only symbolizes the partnership between our two brands but also carries our appreciation and gratitude for the long-standing friendship with Taiho Paint. After five years apart, we are meeting face-to-face again today—not just as a business reunion but like old friends reconnecting. Though we are from different countries, our hearts have always been connected. I hope this painting will show the world that Eastern and Western brands can not only cooperate but also understand and trust each other, moving forward hand in hand like brothers to go even further together."
During the meeting, Taiho Paint shared its market achievements from 2021 to 2025 and future trends, including the demand for specialty wall paints, powder coatings, and art paints, as well as mid-to-long-term strategies for brand collaboration. Global Paint showcased its marketing results in the Netherlands, Cura?ao, and Suriname, along with progress in new product development, such as Silicone Roofing TG coatings and technological innovations.
The two sides reached several cooperation agreements, including:
·Promoting the registration of the new brand trademark in China.
·Establishing a quarterly online meeting mechanism.
·Assisting in product upgrades and optimization.
·Jointlydeveloping localized marketing strategies.
·Planning annual exchange visits.
These concrete actions demonstrate the deep trust and long-term commitment between the two parties in brand management and international expansion.
This visit to the Netherlands not only deepened strategic cooperation in branding and market development, but also underscored a partnership that goes beyond business—symbolized by the artistic ribbon-cutting ceremony. It marks a significant milestone in Taiho’s journey toward global brand recognition.
